PETMEDS CASE STUDY
Source of business idea -
change in legislation allowing pet owners the freedom to choose where they get their pet prescriptions supplied
Importance of cash flow forecasting and management -
the danger of overtrading if sales rise too rapidly
The workload challenge faced by entrepreneurs -
Ricky had to cut his honeymoon short in order to handle the work (not a good move!)
Strong competition -
a start-up business plan should always assume that the competition will be harder to beat than first thought. This caused Petmeds to sell “loss-leaders” do they could attract orders
Start-up losses -
£80,000 in the first few months
Employing people -
getting high quality people to support the business (e.g. advisers) takes some of the workload off the entrepreneur
petmeds article (the times)
petmeds homepage
FRUITFUL OFFICE CASE STUDY
fruitful office article (telegraph)
fruitful office homepage
WEEK 2 PREP 08/09/2008
produce a summary of the challenges facing the FRUITFUL OFFICE entrepreneurs using the links below. Your report should have 5 sections like the one on PETMEDS. Give more detail than the PETMEDS exampl.
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